Foundation for Senior Care Receives In- and Out-Of-Area Support for Elderly Programs During Pandemic

Donors Include Locally Prominent Individuals and Non-Profit Organizations


FALLBROOK, CALIF., July 1, 2020 – Recognizing the unique kinds of support needed to support seniors in North San Diego County, many organizations, prominent citizens and local non-profit organizations made much-needed donations in the first half of the year to keep Foundation for Senior Care programs up and running for area elderly.

Keith Birkfeld, executive director for the Fallbrook-based organization, noted that some emergency funding was earmarked to continue many transportation services provided by the Foundation for Senior Care, among them grocery deliveries to sheltered-in-place seniors.  Other funds supported ongoing transportation of elderly to and from medical and other appointments.

“A critical amount of support came through when operational funding was reduced and various government sources were temporarily halted as many agencies reduced staffing levels,” Birkfeld said.  “We, as well as the hundreds of seniors we support in North San Diego County, are deeply grateful for the timely contributions made to help us maintain some existing programs but also expand into the grocery-delivery effort that helped address a significant social need.”

Rachel Mason, executive director of the Fallbrook Regional Health District, said her Board of Directors had approved emergency funding for local organizations impacted by COVID-19, and that funds were sent to the foundation. “The Health District was so grateful to see the Foundation for Senior Care’s ability to identify and adapt to serve the emerging unmet needs of the seniors in our community. Their partnerships with the local Food Pantry and Michelle’s Place to ensure that delivery was available to some of our most vulnerable neighbors really illustrates the power of a strong grassroots agency.” She noted that the health district has been a long-time supporter of the Foundation for Senior Care.

Jean Larsen, executive director of the Bonsall-based Legacy Endowment Community Foundation, explained their Community Fund was created by Legacy’s Board of Directors and made possible by their own generous giving to support humanitarian efforts in the region.  She said she was pleased the Foundation for Senior Care was approved by an out-of-cycle grant by the Board as one of the worthy non-profit organizations in the area going above and beyond to help seniors during this difficult time.

Among others making contributions were locally prominent Linda Heald, the Angel Society in Fallbrook, the Fallbrook Rotary, Bonsall Women’s Club, the David T. and Dorris E. Staples Foundation, the Jewish Community Foundation San Diego, St. John’s Episcopal Thrift Shop, Fallbrook Citizens Crime Prevention Committee, and Murphy & Murphy Southern California Real Estate.

A notable contribution was also made by the ProtoStar Foundation.  Gary P. Poon, head of ProtoStar, said: “We are impressed with how quickly and effectively the Foundation for Senior Care adapted its services and partnered with the Fallbrook Food Pantry, another of ProtoStar’s grantees, to deliver free groceries to the area’s elderly.  We are pleased to be part of this joint effort to support organizations that provide essential services to seniors and hope many other funders will do the same, especially during this pandemic.”

The Foundation for Senior Care is a multi-provider of services for seniors and their families with headquarters at 135 S. Mission Rd., Fallbrook, CA  92028.  The locally operated non-profit organization has 15 board members, all of whom are prominent business and civic leaders in the Fallbrook/Bonsall area.


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